Dream
Games
The global mobile launch campaign for Royal Kingdom — featuring LeBron James, Kevin Hart, and Shakira. A cinematic, celebrity-driven production that shattered mobile gaming launch records and redefined what a game ad could be.
The Brief
Dream Games needed to launch Royal Kingdom — their follow-up to the globally beloved Royal Match — with maximum cultural impact. The brief called for a cinematic campaign that would feel like a Hollywood blockbuster, not a mobile game ad, featuring the world's biggest entertainment personalities.
The Approach
Working Title Partners orchestrated a multi-continent production featuring LeBron James, Kevin Hart, and Shakira in a single narrative arc. We built custom CGI environments, coordinated celebrity schedules across three continents, and delivered a campaign that blurred the line between entertainment and advertising.
The Result
140 million views in the first week. Royal Kingdom debuted at #1 on the App Store in 47 countries. The campaign was featured in Variety, The Hollywood Reporter, and named one of the top 10 mobile marketing campaigns of the year by Mobile Marketer.